The First National Bank of Kentucky came to us with an established logo but wanting to elevate their overall brand. The goal was to emphasize that FNBoKY has all of the resources and capabilities of a big bank that just happens to be a local community bank with roots in the community.

We created supporting visual assets for use in conjunction with their classic logo, modern iconography, and a refreshed tagline. 

“Trusted since 1881. People and Community First.”

Graphic System

Triangle Accent

The curved triangle that completes the “b” in First National Bank of KY’s logo was the perfect accent element for the brand. Pointing to a brighter future, the corner accent visually conveys FNBKY’s commitment to growth and support of their customer’s finances.

Service Icons

The new suite of icons uses clean, modern lines and is versatile enough to be used in a variety of applications including their website, flyers and other printed materials.

Result