The Cincy Region Ale Trail, a regional tourism initiative by Visit Cincy & meetNKY, needed an iconic identity to elevate its presence and attract both locals and out-of-town craft beer enthusiasts.
We developed a bold, travel-inspired mark that nods to the passport-style experience of the trail while emphasizing the region’s unique beer culture. The updated branding supports wayfinding, merch, and digital marketing with a clean, versatile system.
Using one of the most iconic points of interest in the region, the outline of the Roebling Bridge was incorporated into the mark as a means of bridging the destinations of the ale trail under one unifying symbol.
Front and center sits a stylized pint glass, a direct and approachable symbol of the ale trail’s purpose. Its simplified form allows for flexibility across print and digital applications, while anchoring the logo in the world of craft beer.
