The Campbell County Conservation District needed a refreshed visual identity that could better represent its mission, values, and the natural beauty of the region it serves. The Think Shop was brought on to develop a logo that would resonate with the community while visually communicating key aspects of conservation, local agriculture, and Kentucky’s environmental heritage.
The icon of the logo draws inspiration from the tulip poplar leaf—Kentucky’s official state tree—used here as both a symbolic and structural foundation. Within the shape of the leaf, elements of water, rolling hills, farmland, and the sun are woven together to reflect the District’s focus on preserving natural resources. Each component is stylized to offer a clean, modern aesthetic while remaining rooted in recognizable imagery.
